In order to engage more people in the project and to get a wider audience I created an instagram page. The importance of social media is vital for a project to be successful. Without social media, people would not know about the project. It is also important to keep the project up to date, adding content to keep the audience interested. I have learnt that it is easy to lose the interest of people quite early on, and if you haven't engaged the audience than they won't care for what you are doing. I also found that in order to engage, you first have to attract your target market and then work from there. I did this by using the relevant hash tags and following the main organic beauty companies.
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