To reflect upon my project proposal, I would say that I was very confused about what I was trying to create. I knew that I wanted to make a project about Organic Beauty and the alternatives that were available on the market. This was to broaden my own mind and interest about the quality of organic products. I recognised the current trend of being healthy in all aspects of life, but found there was less of an interest in the beauty sector. There is always talk about what products are animal friendly, but people don't usually take into consideration the chemicals that are also placed into our much loved products. I wanted to create a project that would educate people into realising what companies actually put into our products and how harmful they are to not only us but to animals and the environment. I think that I struggled with what kind of online platform I would use to present this idea across. I knew I wanted to make a website but I didn't know what kind of website to make. In the end after receiving the feedback for my proposal I decided to make a photographic series that would help to engage my target market more.
In order for this project to be successful I need to carry out more research, both online and looking at the products currently available in store. I need to look more in depth at my competitors as I have realised that Nick Knight and Nowness aren't really relevant to what I am trying to create. As I am looking more at a trend, I should have looked at websites like WGSN and figured out who my competitors were from there. I also need to look at other websites and decide what aspects work well and what doesn't. Therefore I can decide how to design my website in a way that will lead the audience through effectively.
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